Atlanta Digital Marketing Agency
I go beyond traditional brand development and marketing to build genuine relationships with your audience, fostering a thriving community that drives brand growth and long-term success.
Some of My Great Clients
Small Brands Have a Big Challenge
You're passionate about your mission, and you're working hard to make it a reality. But maybe you're finding yourself facing some common hurdles when it comes to getting your brand out there.
It can be overwhelming trying to figure out the right way to market online so you can actually grow and connect with the people you want to reach. You see the need for a clear digital growth plan, but you also want a holistic approach to do more than just digital. Piecing it all together feels like another full-time job.
Plus, you might not have the bandwidth to become fluent (much less an expert!) in the various dimensions of communication strategy. And the thought of hiring a large agency or a team of specialists can feel out of reach for your current budget.
"People noticed as soon as Alex took over our digital marketing. Our engagement and reach have gone up, and our new website is a great platform for us to continue to grow our community online. We highly recommend Alex and The Tracy Agency for your marketing, branding, and web design needs!"
- Marissa Hudson Loose, Artist in Residence and Director
(Services: Custom Website, Brand Refresh, & Digital Marketing Campaign)
Marketing Strategy to Grow Your Brand
I understand the challenges you're facing because, as someone who has led a non-profit, I've been there. Finding quality, robust digital marketing services that don't break the budget can feel like searching for a needle in a haystack. Yet, I also know firsthand that effective digital communication isn't a luxury—it's absolutely essential for your brand to grow and thrive.
That's where I come in. My background in community outreach has taught me the power of truly connecting with people, understanding their needs, and building genuine relationships. Combined with my deep experience in digital communication and a PhD focused on communication, I bring a unique perspective to helping startups, solopreneurs, and nonprofits like yours.
I had to figure out how to make it work on my own; now I’m here so you don’t have to.
My strategic leadership experience allows me to see the bigger picture, helping you develop a cohesive communication plan that aligns with your goals. I focus on providing practical, effective strategies and hands-on support, bridging the gap between needing expert help and finding affordable solutions. You deserve to have your story heard and your impact felt, and I'm here to make that happen.
Frequently Asked Questions
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Digital marketing is utilizing digital channels to promote your organizational (or personal) goals. In my work, I treat it as a term that covers five major areas: search engine optimization (SEO), content marketing, paid advertising on search engines (search engine marketing, or SEM), social media marketing & management, and email campaigns.
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I have experience in a wide variety of marketing and communication services. And I love public speaking coaching, public relations, and all the rest. But for clients who want to see measurable results in a timely fashion, digital marketing approaches will likely best fit their needs. But those other services are there to supplement and expand on the digital. So we will prioritize those digital services and add on others as needed.
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In this case, purpose-driven means that I view my work not just as a means to make a living, but also as a vehicle for doing good in the world. I want my life to promote values of community, inclusivity, justice, peace, and sustainability. I most value my work with organizations and businesses that at least share those values, or who even want to put them front-and-center in their branding and marketing.
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Hiring an external digital marketing specialist like me can save you time and money that you would other spend on recruiting, training, and administration. And with those savings, you still get a dedicated specialist in digital-first marketing and communications. It’s a win-win.
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Yes. I taught myself how to handle digital marketing as a pastor, though no one called it that. I believed strongly even then that digital outreach was a critical growth area for congregations and all organizations; but in my context there was little or no budget to support it. So I taught myself. I studied. I experimented. I built the strategies myself, and I implemented them myself. I failed sometimes, revised my approach, and tried again.
You can read more about my background.
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Here’s a situation I’ve seen: a small business signs up with a well-known agency to build a website and really establish their online presence. That agency has some big-ticket clients, and the senior designers focus on those clients. The small business gets handed off to someone—likely an intern—who whips something up that is nothing like what the client requested, falling short on aesthetics, user experience, and functionality.
When you hire the Tracy Agency, you get Alex Tracy. I pay individualized attention to my clients, and I don’t take on more clients than I can give that kind of attention.
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That depends on your goals and the methods we choose to achieve them. Social media advertising, website design, search engine advertising, and even content marketing can yield quick results. Search engine optimization, on the other hand, is going to produce results more slowly, but those gains can be sustained over a longer period.
Ready to Connect?
I'm passionate about helping brands just like yours grow and achieve meaningful results through the power of digital communication. Let’s find a time to chat about your needs and see if my services might be able to help you. Schedule a discovery call using the button below. I look forward to talking with you!