Building Relationships through Communication

What I do

With 14 years of experience leading complex nonprofits, I empower leaders to transform their organizations and communities. I leverage my extensive academic training and real-world expertise to help you create positive change through effective communication, strategic collaboration, and impactful leadership.

Let's connect and discuss how I can help you achieve your leadership goals.

  • Dr. Alex was so kind and compassionate while working with a diverse team: We all came with various experiences with public speaking and he was able to teach us all, where we were, and add value to our skills! We enjoyed his anecdotes, and related to his teaching style. This was a game changer for us as an organization, and as individuals.

    Acterra: Action for a Healthy Planet (Palo Alto, CA)--Public Speaking & Presentation Coaching

  • Alex worked on this project wholeheartedly. He spent a lot of time researching our organization and seeking the work of other agencies that serve as models for us to follow to improve our deliverables. I highly recommend Alex.

    The St. Louis Center (Chelsea, MI)--Publicity & Fundraising Materials

  • Working with Alex and The Tracy Agency has been a great experience. He turns around quality public relations materials quickly that generate real enthusiasm for his clients’ stories. Alex takes a personalized approach to every situation that honors the unique qualities of each organization.

    Fessler PR (Atlanta, GA)--Media Relations Research and Materials

  • I'm grateful Alex was interested in this project. During our initial call, I shared the organization's needs and discovered he had already researched our program. He was able to work with the materials provided and delivered the final project before the deadline. Alex was professional and he reached out as needed to be sure to deliver. Look forward to possibly working with him again.

    Literacy Alliance (Columbus, GA)--Fundraising Materials

  • Alex was full of useful advice that was implementable and sensitive to our resource availability / budget constraints. I appreciated his deep perspective on the sector in general and was really happy with the advice he provided. I have a lot of avenues to explore now that he has suggested some ways forward.

    Acterra: Action for a Healthy Planet (Palo Alto, CA)--Media Relations Strategy

Areas of expertise

Communication

My approach to communication is rooted in a profound understanding of communication as a powerful tool for self-revelation, connection, and transformation. With a PhD focused on building organizational culture through communication and years of practical experience, I have developed comprehensive communication strategies, enhanced executive communication, and managed public relations. My background ensures I can provide tailored solutions to meet the unique needs of each organization, helping to achieve clarity, foster meaningful connections, and drive organizational success.

Organizational culture

Culture is more than just a "sense" or "feeling" when you walk into a room; it is a complex and concrete network of meaning and connection. It is formed by the day-to-day interactions, rituals, and routines that define how people work together, and the shared language that aligns everyone with the organization's goals and values. I believe in fostering genuine connections among team members, helping them to "speak a shared language" of goals and aspirations. My methods emphasize active participation and mutual respect, ensuring that each individual feels valued and aligned with the collective mission.

Purpose

A shared purpose aligns teams, fosters a sense of belonging, and connects the organization to the broader community and world. When everyone in the organization understands and embraces a common purpose, it drives motivation, commitment, and collaboration. With more than a decade of experience in strategy development and articulating purposes that produce social impact, I help organizations create a cohesive vision that guides decision-making and inspires action. This purpose serves as a beacon, directing efforts and resources towards meaningful goals. It not only unites internal teams, but also resonates with external stakeholders, enhancing the organization’s reputation and impact.

Leadership & administration

My extensive experience in leadership and management encompasses a broad range of responsibilities, from developing strategic orientation to the daily oversight of programming, finances, and staff. With a keen eye for detail and a strategic approach, I have successfully developed and implemented policies, procedures, and programming that drive organizational efficiency and growth. My background includes managing large budgets, leading diverse teams, and ensuring the successful execution of organization-wide initiatives. By leveraging my skills in strategic planning, financial oversight, and team leadership, I am committed to delivering results that align with organizational goals and drive sustainable success.