More than just another pretty website.
I don’t just build Squarespace websites; I develop the hub of your complete digital-first marketing funnel and the paths that lead to it.
Too many websites are glorified brochures
That’s not to say they’re poorly designed, unattractive, or useless. But they’re not necessarily built with the long-term marketing funnel in mind. They may be internally well-structured and aim for conversions, but they are just digital islands, disconnected from large swathes of the real work.
They aren't intrinsically networked to the tools and platforms that actually drive your sales funnel, like your email list and analytics or your ad campaigns and media platforms.
I think like a marketer first, then I build websites to fit within a sales funnel system.
A real sales engine isn't just a pretty site. It's a hub, built from the ground up to be connected to the paths that bring you leads. Based in my experience with long-term digital-first marketing retainers across SEO, PPC advertising, and more, my process is built to deliver you a website that looks good and works cooperatively with all the elements of your funnel: Right out of the box.
You don’t need a tactician. You need a strategist proven in the trenches.
My approach is different because my path was different. It’s built on a unique combination of academic rigor (a PhD in communication and organizational culture) and 14 years of real-world, in-the-trenches leadership.
I didn't just study the theory of a great story; I spent over a decade on the ground, building digital strategies and pulling traditional organizations into the 21st century. This unique perspective means I understand both the theory of a great message and the practical, real-world challenges of building a digital funnel that makes it convert.
A system for sustainable growth
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Brand Strategy & Messaging
We start by building your blueprint. I'll work with you to define your core message, articulate your unique value, and craft the foundational story that makes all your future marketing more effective.
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Website Design
Your website is your digital home. I build beautiful, strategic Squarespace sites focused on a clear narrative and engineered to convert visitors into high-value clients.
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Integrated Marketing
This is the ongoing work of building your authority and attracting a consistent stream of leads. I serve as your long-term partner, developing and executing a cohesive plan that can include SEO, paid advertising, public relations, and content marketing.
From marketing overwhelm to a clear path forward
"People noticed as soon as Alex took over our digital marketing. Our engagement and reach have gone up, and our new website is a great platform for us to continue to grow our community online. We highly recommend Alex and The Tracy Agency for your marketing, branding, and web design needs!”
- Marissa Hudson Loose, Artist in Residence & Program Director, Suwanee Clayworks
Our partnership model is a fit if...
My approach is designed for deep and lasting impact. We're likely a good fit if:
You believe your business deserves a brand that reflects the true quality and integrity of your work.
You're ready to trade disconnected tactics for a clear, sustainable strategy for growth.
You are looking for a long-term strategic partner, not just a short-term vendor.
Ready to work together?
This is the front door for all new projects and retainers. Fill out my “Get Started” form to begin our conversation.