Grow Your Brand Through Integrated Marketing

The Tracy Agency blends digital marketing approaches with public relations and outreach to create tailored, multi-channel strategies that grow brand momentum & audience connection.

My Experience

Client logo for Fessler PR
Client logo for Suwanee Clayworks
Client logo for Saint Louis Center
Client logo for Acterra: Action for a Healthy Planet
Client logo for Literacy Alliance
Client logo for Quickly Hire

Small Brands Have a Big Challenge

You're passionate about your mission, and you're working hard to make it a reality. But maybe you're finding yourself facing some common hurdles when it comes to getting your brand out there.

It can be overwhelming trying to figure out the right way to market online so you can actually grow and connect with the people you want to reach. You see the need for a clear digital growth plan, but you also want a holistic approach to do more than just digital. Piecing it all together feels like another full-time job.

Plus, you might not have the bandwidth to become fluent in the various dimensions of communication strategy. And the thought of hiring a large agency or a team of specialists can feel out of reach for your current budget.

Featured Project

Suwanee Clayworks Brand Refresh & Marketing Campaign

See how a digital-first marketing strategy can help a small art studio grow its community.

Marketing Strategy to Grow Your Brand

Photo of Alex Tracy, PhD, digital marketing and public relations specialist

I understand the challenges faced by small brands because, as someone who has led a non-profit, I've been there. Finding quality, robust digital marketing services that don't break the budget can feel like searching for a needle in a haystack. Yet, I also know firsthand that effective marketing and outreach isn't a luxury—it's absolutely essential for your brand to grow and thrive.

That's where I come in. My background in community outreach has taught me the power of truly connecting with people, understanding their needs, and building genuine relationships. Combined with my deep experience in digital communication and a PhD focused on communication, I bring a unique strategic perspective to helping small businesses, solopreneurs, and nonprofits like yours.

  • Brad Morrison, CEO of Quickly Hire

    “Alex transformed our case studies through his exceptional copywriting skills. He restructured and redesigned the content to significantly improve clarity and impact. His work didn't just make the studies more readable - it delivered real results, with a measurable increase in conversions. Alex was consistently professional, met all deadlines, and showed a deep understanding of how to communicate complex information effectively. I particularly appreciated his attention to detail and ability to highlight key outcomes in a compelling way. I wouldn't hesitate to recommend Alex for any content strategy or copywriting project.”

  • Tiffany Fessler, Fessler PR

    “Working with Alex and The Tracy Agency has been a great experience. He turns around quality public relations materials quickly that generate real enthusiasm for his clients’ stories. Alex takes a personalized approach to every situation that honors the unique qualities of each organization.”

Frequently Asked Questions

  • Digital marketing is utilizing digital channels to promote your organizational (or personal) goals. In my work, I treat it as a term that covers five major areas: search engine optimization (SEO), content marketing, paid advertising on search engines (search engine marketing, or SEM), social media marketing & management, and email campaigns.

  • I have experience in a wide variety of marketing and communication services. And I have found that, for clients who want to see measurable results in a timely fashion, digital marketing approaches will likely best fit their needs at first. But “at first” is the critical modifier. I believe that those other, more “traditional” marketing and public relations approaches like media relations and thought leadership are important because they supplement and expand on the digital. They help to build and maintain community and resilient relationships with your brand. The combination of digital marketing and traditional public relations works to produce long-term, sustainable growth.

    So we will prioritize those digital services and add on others as needed to build on the early momentum that digital strategies can provide. And we do that in an integrated way, meaning that we strive to maintain the same broad customer/client experience across all the channels.

  • In this case, purpose-driven means that I view my work not just as a means to make a living, but also as a vehicle for doing good in the world. I want my life to promote values of community, inclusivity, justice, peace, and sustainability. I most value my work with organizations and businesses that at least share those values, or who even want to put them front-and-center in their branding and marketing.

  • Hiring an external digital marketing specialist like me can save you time and money that you would other spend on recruiting, training, and administration. And with those savings, you still get a dedicated specialist in digital-first marketing and communications. It’s a win-win.

  • Yes. I taught myself how to handle digital marketing as a pastor, though no one called it that. I believed strongly even then that digital outreach was a critical growth area for congregations and all organizations; but in my context there was little or no budget to support it. So I taught myself. I studied. I experimented. I built the strategies myself, and I implemented them myself. I failed sometimes, revised my approach, and tried again.

    You can read more about my background.

  • Here’s a situation I’ve seen: a small business signs up with a well-known agency to build a website and really establish their online presence. That agency has some big-ticket clients, and the senior designers focus on those clients. The small business gets handed off to someone—likely an intern—who whips something up that is nothing like what the client requested, falling short on aesthetics, user experience, and functionality.

    When you hire the Tracy Agency, you get Alex Tracy. I pay individualized attention to my clients, and I don’t take on more clients than I can give that kind of attention. And because my overhead is much lower, I can keep costs for small businesses, solopreneurs, and nonprofits affordable. (Have you seen the prices those big agencies are charging?)

  • That depends on your goals and the methods we choose to achieve them. Social media advertising, website design, search engine advertising, and even content marketing can yield quick results. Search engine optimization, on the other hand, is going to produce results more slowly, but those gains can be sustained over a longer period. Finally, media relationships and thought leadership work more slowly, but generate brand staying power.

Ready to Connect?

I'm passionate about helping brands just like yours grow and achieve meaningful results through the power of digital communication. Let’s find a time to chat about your needs and see if my services might be able to help you. Schedule a discovery call using the button below. I look forward to talking with you!