A Website that Works as Hard as You Do.
Strategic Squarespace Website Design for Atlanta’s Experts and Creatives
Your Website Should Be Your Most Effective Employee
Your website wears a lot of hats; it’s your lead generator, your portfolio, and your brand ambassador, working 24/7. Too often, it's just an online brochure that's underperforming, outdated, or worse, a source of embarrassment.
As a Squarespace specialist, I design and build websites that are not just beautiful, but are strategic assets engineered to attract your ideal clients, articulate your unique value, and drive your business forward.
Every Great Website Begins with a Blueprint
A beautiful design without a clear strategy is just decoration. A powerful website that generates leads must be built according to a precise plan.
For this reason, every website project begins with a paid, high-value Brand & Website Strategy Session. This is our "Phase 1," where we create the essential architectural blueprint for your new digital home. We'll define your core message, map out the user journey, and create the wireframe that will guide all design and development work.
Why Do I Build in Squarespace?
I believe a powerful website shouldn't require a technical background to manage. I've chosen to specialize in Squarespace because it provides the perfect foundation for a professional, attractive, secure, and SEO-friendly website. It offers a great balance of flexibility and ease. Using custom code (CSS), I tailor the design to your exact brand specifications, creating a site that is uniquely yours. The best part? You are still empowered to easily update your own text and images through Squarespace's intuitive interface with no coding required on your end.
What Your Strategic Website Project Includes
This is a comprehensive project to create a high-performing website that serves as your firm's most powerful marketing asset. I handle both the strategy and the execution, ensuring a seamless process from concept to launch.
A Complete Strategic Blueprint: Including audience profiles, user journey mapping, and wireframes for all core pages (Home, About, Services, etc.).
Compelling Copy & Messaging: Professionally written or edited copy for your core pages that clearly communicates your value.
Custom Squarespace Design & Development: A fully-customized, mobile-responsive design that reflects your brand's unique aesthetic and expertise.
On-Page SEO Implementation: Your new website will be built with SEO best practices from the ground up to help you get found by clients in the Atlanta area and beyond.
Launch Support & Training: I'll handle the entire launch process and provide you with a personalized training session so you feel confident managing and updating your new site.
Typical Investment: $5,000 - $10,000+
"People noticed as soon as Alex took over our digital marketing. Our engagement and reach have gone up, and our new website is a great platform for us to continue to grow our community online. We highly recommend Alex and The Tracy Agency for your marketing, branding, and web design needs!”
- Marissa Hudson Loose, Artist in Residence & Program Director
Ready to Grow Your Brand?
My process is built on a foundation of true partnership. I am selective about the clients I work with to ensure that my clients and I are aligned in our core values and that our work together has the highest potential for success.
If you believe your business is ready for a new, more principled approach to growth, the first step is a 30-minute introductory call. We will use this time to get acquainted and determine if we are a good fit for a deeper, strategic partnership.