Strategic Website Design
Your website should be your hardest-working employee. As a professional Website Designer, I create beautiful, strategic Squarespace sites focused on a clear narrative, converting visitors into high-value clients.
Your Website Should Be Both Versatile and Effective
Your website wears a lot of hats; it’s your lead generator, your portfolio, and your brand ambassador, working 24/7. It is the central hub for all your client-attraction efforts and a key component of any effective marketing strategy. But too often, it's just an online brochure that's underperforming, outdated, or worse, a source of embarrassment.
As a Squarespace specialist, I design and build websites that are not just beautiful, but are strategic assets engineered to attract your ideal clients, articulate your unique value, and drive your business forward.
The Best Place to Start: A Strategic Audit
Not ready for a full project or partnership? My 60-minute Strategic Audit is a high-impact consultation designed to deliver immediate value and clarity. It's a powerful way to get an expert, honest assessment of your current brand and marketing efforts. You will walk away with:
An expert review of your current website, messaging, and digital presence.
Clear, actionable insights on what's working, what's not, and why.
A strategic roadmap of the essential next steps you need to take.
Every Great Website Begins with a Blueprint
A beautiful design without a clear strategy is just decoration. A powerful website that generates leads must be built according to a precise plan.
For this reason, every website project begins with a paid, high-value Brand & Website Strategy Session. This is our "Phase 1," where we create the essential architectural blueprint for your new digital home. We'll define your core message, map out the user journey, and create the wireframe that will guide all design and development work.
Why Do I Build in Squarespace?
I believe a powerful website shouldn't require a technical background to manage. I've chosen to specialize in Squarespace because it provides the perfect foundation for a professional, attractive, secure, and SEO-friendly website. It offers a great balance of flexibility and ease. Using custom code (CSS), I tailor the design to your exact brand specifications, creating a site that is uniquely yours. The best part? You are still empowered to easily update your own text and images through Squarespace's intuitive interface with no coding required on your end.
Website Design Services
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Website with Basic SEO
Your website is your digital studio—the single most important space to demonstrate your craft and welcome new clients. It shouldn't just be beautiful; it should be a strategic tool.
This project delivers a complete website built on the user-friendly Squarespace platform. It's designed to seamlessly integrate your brand's unique voice and aesthetic into a functional, live website that serves as the central hub of your digital presence.
I ensure your site is built with a clear narrative and intentional pathways that guide visitors from curiosity to a high-value conversation. I also include foundational on-page SEO such as Meta data and image alt-text to ensure your site is set up for long-term growth and discoverability.
Investment: Starts at $5,000 for an 8 page site
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Visual Brand Update Add-On
Your logo and colors aren't your brand, but they are a crucial part of your brand's language. This add-on is designed to ensure your visual identity is as intentional as your messaging.
This project delivers a cohesive brand stylesheet that includes a refined color palette, a strategic typography system, and an updated wordmark. All assets are delivered in file formats for use on your business cards, social media, and all other marketing materials.
Investment: $1,500
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Local SEO Add-On
Your next great client relationship often begins with a local search. But today, “local” doesn’t just mean “in my community.” Local search strategies can be scaled for regional businesses, as well.
I optimize your Google Business Profile, website, and digital presence for specific target markets, ensuring that your firm appears when discerning clients in those areas search for your unique services. This is a powerful, high-impact strategy to attract high-value clients directly to you.
Investment: $2,000
"People noticed as soon as Alex took over our digital marketing. Our engagement and reach have gone up, and our new website is a great platform for us to continue to grow our community online. We highly recommend Alex and The Tracy Agency for your marketing, branding, and web design needs!”
- Marissa Hudson Loose, Artist in Residence & Program Director
Ready to Build Your Digital Home?
My process is built on a foundation of true partnership. I am selective about the clients I work with to ensure that my clients and I are aligned in our core values and that our work together has the highest potential for success.
If you believe your business is ready for a new, more principled approach to growth, the first step is a 15-minute introductory call. We will use this time to get acquainted and determine if we are a good fit for a deeper, strategic partnership.