About
Alex Tracy, PhD
I'm a Brand Strategist and Marketing Expert who helps Creative and Professional Services Businesses build their brands. My approach is shaped by 14 years of leadership and a PhD where my research explored narrative strategy: how foundational stories are told, adopted, and ultimately lived by a community. I help you craft the message that doesn't just describe what you do, but invites your ideal clients to become part of your story.
“Do all the good you can, by all the means you can, in all the ways you can, in all the places you can, at all the times you can, to all the people you can, as long as ever you can.”
From the Pulpit to the Practice
My path to this work wasn't traditional, but it taught me everything I know about what truly works. My PhD taught me communication theory, but my fourteen years as a pastor taught me its practice in the most demanding of environments.
Ministry is the work of connection. It’s about articulating a vision that resonates and inspiring people to act on shared values. Driven by necessity, I learned to build the systems that create a thriving community in the modern world. I built the websites, managed the rebranding efforts, and decoded the algorithms of social media to connect with people where they actually were.
And every single week, I crafted a keynote address designed to find the universal truth in a complex idea and make it relevant, actionable, and real.
It was a profound education. I learned that flashy tactics fade, but an authentic story endures. I learned that trust is the only metric that matters. And I saw firsthand how a clear, principled message could build a resilient, loyal community. That experience is the foundation of every strategy I build today.
My Guiding Principles
This agency is built on a foundation of core beliefs that inform how I work and who I work with.
Community over Competition: My work aims to strengthen the bonds that help individuals and purpose-driven businesses flourish together.
Radical Inclusion: I am committed to creating both digital and relational spaces where diverse perspectives are valued and every voice can be heard.
Principled Transparency: I believe honesty and truth-telling are the only foundation for building lasting trust.
Sustainable Growth: My focus is on building enduring brand value, not just chasing fleeting trends.
A Commitment to Justice: I strive to use my work to help build a more fair and equitable world.
On a Personal Note...
When I'm not decoding brand narratives, you can find me solving the daily New York Times crossword. My thinking is usually soundtracked by Miles Davis’ Kind of Blue, and if there’s any time left over, I’m probably playing tabletop games with family or friends.
Member, International Association of Business Communicators
When I was looking to transition out of full-time ministry and seeking employment at a non-profit Dr. Tracy helped me to restructure my resume. He helped me figure out the ministry skills that would be attractive in the marketplace, and he gave me practical, actionable advice for the job market. I now have employment in a job that I love and I'm so grateful that Dr. Tracy gave me that help.
-Rev. Matt Stout (Personal Branding and Narrative)
Ready to work together?
This is the front door for all new projects and retainers. Fill out my “Get Started” form to begin our conversation.