Insights
Learn more about branding, integrated marketing, and sales funnel design from a strategist with 17 years of communications experience.
Your Marketing Is More Than Its Parts: Building a Cohesive Digital Strategy
When your marketing isn't in sync, your message becomes fragmented and your investment yields a lower return. The alternative is to build a cohesive system where every channel supports the others.
Don’t Start with Your Business’ “Unique Selling Proposition.” (Here’s What to Do Instead)
What truly makes an organization stand out in a crowded market? It's more than a catchy slogan. I share insights from my own experience on why the "Unique Selling Proposition" misses the mark and what works instead. #BusinessBranding #ServiceBusiness #MarketingTips
Rethinking ESG
Is ESG outdated as an investment metric? It’s time to focus on its ethical importance for stronger public relations and corporate responsibility.
