Insights

Learn more about branding, integrated marketing, and sales funnel design from a strategist with 17 years of communications experience.

Alex Tracy, PhD Alex Tracy, PhD

The Great Inversion: Why Your Brand Strategy Must Be a Living Document

The traditional marketing playbook is a gamble. It creates a static brand that is often obsolete by the time it launches. A digital-first approach inverts this flawed model, treating your brand as a living document that adapts to the market in real time. This post outlines an Agile framework for building a resilient brand that drives sustainable growth.

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Alex Tracy, PhD Alex Tracy, PhD

Do You Need a “Brand Story?” Sort of.

All I have to do is get certified in their method, and then I can lead you, my client, to your own success as I rake in the money selling you productized brand kits on a repeatable framework… I don’t buy it.

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Alex Tracy, PhD Alex Tracy, PhD

Rethinking ESG

Is ESG outdated as an investment metric? It’s time to focus on its ethical importance for stronger public relations and corporate responsibility.

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