Insights
Learn more about branding, integrated marketing, and sales funnel design from a strategist with 17 years of communications experience.
The Great Inversion: Why Your Brand Strategy Must Be a Living Document
The traditional marketing playbook is a gamble. It creates a static brand that is often obsolete by the time it launches. A digital-first approach inverts this flawed model, treating your brand as a living document that adapts to the market in real time. This post outlines an Agile framework for building a resilient brand that drives sustainable growth.
Do You Need a “Brand Story?” Sort of.
All I have to do is get certified in their method, and then I can lead you, my client, to your own success as I rake in the money selling you productized brand kits on a repeatable framework… I don’t buy it.
Your Marketing Is More Than Its Parts: Building a Cohesive Digital Strategy
When your marketing isn't in sync, your message becomes fragmented and your investment yields a lower return. The alternative is to build a cohesive system where every channel supports the others.
Don’t Start with Your Service Business’ “Unique Selling Proposition.”
What truly makes an organization stand out in a crowded market? It's more than a catchy slogan. I share insights from my own experience on why the "Unique Selling Proposition" misses the mark and what works instead. #BusinessBranding #ServiceBusiness #MarketingTips
Rethinking ESG
Is ESG outdated as an investment metric? It’s time to focus on its ethical importance for stronger public relations and corporate responsibility.
