About Alex Tracy, PhD
A Brand and Integrated Marketing Consultant in Atlanta with a Different Approach
I partner with creators, consultants, and mission-driven organizations to build brands that are as meaningful as they are effective. My path to this work wasn't traditional, but it taught me that the foundation of all good marketing isn't a particular tactic—it's trust.
From the Pulpit to the Practice
My PhD taught me communication theory, but my fourteen years as a pastor taught me its practice in the most demanding of environments. Ministry, at its core, is the work of connection. It’s about weaving together a community, articulating a vision that resonates, and inspiring people to act on shared values—often with the kind of budget that requires, let's say, divine intervention.
I didn’t set out to become a marketer. I set out to build a thriving, inclusive community where every voice could be heard. But in the 21st century, that work couldn't be confined to the walls of a building. Driven by necessity, I dove headfirst into the digital world. I learned to build websites because we needed a welcoming front door online. I managed rebranding efforts because our visual identity had to reflect the vibrant, modern community we were becoming. I decoded the algorithms of social media to connect with people where they actually were, Monday through Saturday.
And I wrote. I wrote the stories that brought our mission to life. Every week, for fourteen years, I crafted a keynote address—a sermon, in the Methodist tradition—designed to find the universal truth in an ancient story and make it relevant, actionable, and real.
It was a slow, profound education in what truly works. I learned that flashy tactics fade, but authentic storytelling endures. I learned that trust is the only non-negotiable metric. And I saw firsthand how a clear, principled message could cultivate a resilient community. That entire experience forged a set of non-negotiable principles that guide every project we undertake today.
My Guiding Principles
This agency is built on a foundation of core beliefs that inform how we work and who we work with.
Community over Competition: Our work aims to strengthen the bonds that help individuals and purpose-driven businesses flourish together.
Radical Inclusion: We are committed to creating spaces—both digital and relational—where diverse perspectives are valued and every voice can be heard.
Principled Transparency: We believe honesty and truth-telling are the only foundation for building lasting trust and healthy relationships.
Sustainable Growth: We focus on building enduring brand value, not just fleeting trends, for the well-being of your business and our shared future.
A Commitment to Justice: We strive to recognize and repair harm where we see it, using our work to help build a more fair and equitable world.
On a Personal Note...
When I'm not decoding brand narratives, you can find me solving the daily New York Times crossword. My thinking is usually soundtracked by Miles Davis’ Kind of Blue, and if there’s any time left over, I’m probably playing tabletop games with family or friends.
Member, International Association of Business Communicators
“Do all the good you can, by all the means you can, in all the ways you can, in all the places you can, at all the times you can, to all the people you can, as long as ever you can.”
Ready to Connect?
If my approach resonates with you, I’d love to hear your story. Click the button below to schedule a time to talk!