Marketing for Nonprofits
& Faith-Based Organizations
Amplify your mission and grow your impact with an integrated marketing partner who understands your unique world (starting with the fact that you probably weren’t looking for marketing).
Let's start with the elephant in the room: the word "marketing."
If you lead a nonprofit or a church, you likely call it "outreach," "advocacy," or "engagement." You might even be a little allergic to the term "marketing"—and you're right to be. It often feels corporate, transactional, and disconnected from the profound, purpose-driven work you do.
My approach is different. With 14 years of experience as a pastor and nonprofit leader, I see marketing as simply the strategic framework we use to advance what you call it: your mission. It’s the system that ensures your powerful story doesn't just get told, but that it connects with the right people and inspires them to act.
The Unique Marketing Challenges of Mission-Driven Organizations
Your work is driven by purpose, not profit, which means you face a unique set of challenges that typical commercial strategies often fail to address:
Communicating Complex Missions: How do you distill your vital, multifaceted work into a clear and compelling message that inspires action and secures funding?
Engaging a Diverse Audience: You need to speak to multiple audiences at once—donors, volunteers, board members, and the community you serve—all with different needs.
Maximizing a Limited Budget: Every dollar must be stretched to its absolute limit, requiring a strategy that is both highly efficient and demonstrably effective.
Cutting Through the Noise: In a world crowded with causes, earning the sustained attention and support your mission deserves requires a strategic, consistent approach.
“Alex was full of useful advice that was implementable and sensitive to our resource availability / budget constraints. I appreciated his deep perspective on the sector in general and was really happy with the advice he provided. I have a lot of avenues to explore now that he has suggested some ways forward.”
Acterra: Action for a Healthy Planet (Palo Alto, CA) Media Relations Strategy
A Partner Who Speaks Your Language
Marketing a nonprofit or church isn't a typical business challenge. It's a calling. I know this because I've lived it. My hands-on experience, now combined with my PhD in communication, gives me a unique perspective on what it takes to help your organization succeed.
While I partner with organizations across the country, I have a special focus on providing nonprofit marketing and communications in the Atlanta area.
Services to Advance Your Cause
-
Branding
Clarify your particular mission and identity, then share your story and ethos through color, typography, tone, and voice.
I offer brand audits as well as brand messaging workshops to help you find your sticking points and grow your voice.
-
Website Design & Development
Establish your online presence with a beautiful, functional website that helps guide members and visitors to their next steps.
I use Squarespace to build attractive, functional sites that will help you connect with your community and serve as a primary hub for your communications.
-
Social Media & Email
Strengthen and expand your community on social media, and keep your congregation informed and connected through strategic email newsletters.
These kinds of ongoing, high-touch connections are a critical part of an ongoing integrated marketing and communications strategy.
-
Local SEO & Community Outreach
Improve your standing in local search results to connect with your community and help people find you when they're looking for a new church or a cause to support.
Digital marketing is a critical tool to make sure that you get found. As part of an integrated strategy, it can expand into PR and other techniques and fuel ongoing marketing efforts.
Ready to Increase Your Impact?
A powerful mission requires a powerful strategy. If you're ready to implement a marketing plan designed for measurable growth, let's talk. As an ordained pastor myself, I offer special rates for churches and faith-based organizations.