Brand Strategy That Establishes a Foundation for Growth
Growing a Resilient Brand from the Bottom Up
Most businesses believe their brand is a visual identity—a collection of colors, fonts, and a memorable logo. This is a profound and costly misunderstanding.
That is your branding. It is the container. It is not the thing contained.
Your brand is the single, coherent story you tell across every platform. It is the answer to the questions: "Who are you?", "Who do you serve?", and "Why should anyone care?" Without a clear, powerful answer to these questions, even the most brilliant marketing will fail.
My work in Brand Strategy is not about designing a better container. It is about working with you to define, with absolute clarity, the powerful message that goes inside it.
Two Paths to a Clearer Message
Every business comes to this work from a different place. I offer two distinct, project-based engagements to meet you where you are and provide the specific strategic clarity you need.
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The Complete Brand Architecture Build
For the new venture or the business in need of reinvention.
I guide you through a disciplined process to architect the complete system of your brand, ensuring your story is potent, authentic, and consistently told.
This workshop delivers:
Your Brand Promise: The foundational commitment you make to your clients.
Your Core Values & Voice: The DNA of your brand's unique personality.
Your Customer's Transformation: A clear map of the functional and emotional value you provide.
Your Key Messaging Pillars: The core "brand icons" and story elements that will anchor all your future marketing.
Typical Pricing: $4,000-$8,000
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The Brand Messaging & Articulation Package
For the established brand that needs to articulate its message with powerful clarity.
We’ll distill your core truth into a consistent story that connects with your ideal customers.
Includes: A complete Brand Message Guide, including your messaging pillars, a compelling one-liner, and a foundational elevator pitch.
Typical Pricing: $2,000-$3,000
Bringing Your Strategy to Life
Once your brand's architecture is built, we can bring it to life visually and verbally.
Brand Design: A collaborative process to craft a memorable visual identity—from logos to color palettes—that is a true reflection of your new, clarified brand strategy.
Public Speaking Coaching: One-on-one coaching to help you, the leader, communicate your brand's powerful new message with confidence and impact.
“Dr. Alex was so kind and compassionate while working with a diverse team: We all came with various experiences with public speaking and he was able to teach us all, where we were, and add value to our skills! We enjoyed his anecdotes, and related to his teaching style. This was a game changer for us as an organization, and as individuals.”
-Lauren Weston, Executive Director
Ready to Grow Your Brand?
My process is built on a foundation of true partnership. I am selective about the clients I work with to ensure that my clients and I are aligned in our core values and that our work together has the highest potential for success.
If you believe your business is ready for a new, more principled approach to growth, the first step is a brief, 15-minute introductory call. We will use this time to get acquainted and determine if we are a good fit for a deeper, strategic partnership.