A Fractional CMO Can Help You Reach Your Audience & Grow Your Client Base
Combining the capabilities of a digital marketing agency with a public relations firm, I create marketing strategies that don’t just make conversions; they find your audience wherever they may be and grow loyal, resilient relationships around your brand.
An Integrated, Multi-Channel Approach for the Modern Marketing Landscape
The customer journey isn't a straight line any longer (if it ever really was). It winds through a complex network of search engines, social media, trusted publications, and peer recommendations. You average lead doesn’t just move forward to a major decision, either; it’s often two steps forward, one step back, with a micro-decision every so often about whether to even continue. When you’re dealing with people and this complexity, you can’t rely on a single tactic. You need a cohesive system where your SEO makes you findable, your PR makes you credible, and your content marketing makes you indispensable, all while giving you multiple touch points to encourage those micro-decisions.
My approach to Integrated Marketing does that. I combine the measurable, demand-capturing tools of digital marketing with the brand-building, trust-generating power of public relations into a single strategy customized for your needs and designed for sustainable growth.
What Makes My Approach Integrated Marketing?
The customer journey isn't a straight line, and it probably never really was. It meanders through search engines, social media, trusted publications, and peer recommendations. No single tactic can cover all that complexity. You need a strategic system: SEO to make sure you get found, PR to grow your authority and reputation, and community-building to help people around you become your ambassadors.
Instead of tactics working independently of each other, you need an integrated marketing philosophy. Integrated marketing ensures your brand voice is consistent across every channel while also increasing efficiency by repurposing your best content, creatives, and insights.
I like to start with digital channels because of their fast ROI. They're often the quickest way to put clients in the pipeline and they rapidly provide actionable data on your audience. But for sustainable growth, you need to both harvest existing interest through SEO and PPC advertising while you nurture new interest through content and traditional PR approaches.
Things really take off when all these work together. A keyword from SEO research becomes a blog post; that post is shared on social media, boosted by ads, then its key insight is pitched to a journalist for media placement. Each element strengthens the others. This is my integrated model: a seamless, strategic approach designed not just for quick conversions, but for lasting brand equity and resilient client relationships.
Building Authority & Reach through Content
Strategic content serves multiple goals, from establishing your expertise to driving discoverability on search engines. It fuels both your online visibility and your reputation as a thought leader.
Get Found through Search Engine Optimized Content
Making your expertise discoverable is the first step toward building lasting relationships. My approach to content and Search Engine Optimization (SEO) goes beyond making technical surface adjustments or plugging in a few keywords; it focuses on crafting content from the bottom-up that answers human questions and ranks for search engines. This requires both meticulous keyword research and strategic on-page optimization; but if done well, your brand's valuable insights become easily found by those actively seeking your solutions.
Targeted paid advertising campaigns, specifically Search Engine Marketing (SEM), can serve as a rapid testing ground. These Pay-Per-Click (PPC) campaigns provide invaluable data on audience interest and keyword effectiveness, allowing us to validate content ideas and refine your message before broader content investments.
Earned Media & Thought Leadership
The content we build and optimize for search serves a powerful dual purpose. It's not just for your website; it's the very foundation for your Public Relations. This is efficiency, yes—but it's also leverage. Your insights move beyond your owned channels, earning true credibility and gaining visibility across the publications and platforms that truly matter. My work here builds your voice into that of a respected expert in your field.
Strategic Media Relations
We turn your compelling content and unique insights into meaningful placements. This means crafting precise press releases and tailored pitches, specifically designed to secure genuine earned coverage.
Thought Leadership & Content Placement
Want to be seen as a recognized authority? Your expertise needs to extend. We develop and strategically share your most insightful content—from sharp op-eds and impactful guest articles to dynamic presentations. This boosts your profile and builds undeniable professional credibility.
Public Speaking & Communications Coaching
Communicating with conviction is paramount for any leader. With over a decade of weekly public speaking experience and a background in teaching, I offer personalized coaching. My goal is to help you shape your message and refine your delivery. You'll gain the confidence to connect authentically with any audience—whether from a conference stage, on a podcast, or galvanizing your own team.
Nurturing Relationships for Conversion & Community
Beyond initial discovery and earned credibility, true long-term growth stems from cultivating loyal, engaged communities. This approach shifts focus from fleeting interactions to building enduring relationships that drive both sustained engagement and meaningful conversions.
Social Media Marketing & Management
We establish a dynamic social presence that fosters genuine community and profoundly enhances brand loyalty. This includes strategic content creation, organic engagement tactics, and thoughtful community management that turns followers into advocates.
Email Marketing Campaigns
Deliver targeted, personalized messages directly to your subscribers' inboxes. These campaigns nurture leads, drive crucial conversions, and significantly strengthen the bonds of customer relationships through tailored content and strategic automation.
We can also strategically deploy paid social advertising to amplify your community messages and reach new, engaged audiences aligned with your segmentation insights. This ensures your valuable content and community initiatives reach those most likely to connect and convert.
"People noticed as soon as Alex took over our digital marketing. Our engagement and reach have gone up, and our new website is a great platform for us to continue to grow our community online. We highly recommend Alex and The Tracy Agency for your marketing, branding, and web design needs!"
- Marissa Hudson Loose, Artist in Residence and Director
(Services: Custom Website, Brand Refresh, & Digital Marketing Campaign)
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Fractional CMO Partnership
My 6-month+ Fractional CMO partnership embeds expert strategic direction, brand messaging, and execution oversight directly into your team. This isn't just an advisory role; it's a commitment to shared purpose and tangible results. I develop and rigorously execute your comprehensive marketing roadmap, spanning strategic oversight of your SEO, public relations, and digital marketing initiatives, along with ongoing platform optimization to ensure sustained performance and growth across all your channels.
Key Benefits:
Develop & execute a strategic, bespoke marketing roadmap aligned with your business objectives.
Provide continuous strategic leadership for your integrated marketing efforts.
Drive ongoing platform optimization and conversion strategies for sustained impact.
Oversee performance reviews and KPI tracking to ensure continuous improvement and adaptation.
Investment: Typically $2,000-$5,000 / month depending on scope and/or hours (6+ month commitment)
“Working with Alex and The Tracy Agency has been a great experience. He turns around quality public relations materials quickly that generate real enthusiasm for his clients’ stories. Alex takes a personalized approach to every situation that honors the unique qualities of each client.”
- Tiffany Fessler, Owner and Principal, Fessler PR
Ready to Grow Your Brand?
My process is built on a foundation of true partnership. I am selective about the clients I work with to ensure that my clients and I are aligned in our core values and that our work together has the highest potential for success.
If you believe your business is ready for a new, more principled approach to growth, the first step is a brief, 15-minute introductory call. We will use this time to get acquainted and determine if we are a good fit for a deeper, strategic partnership.