Integrated Marketing that Grows Your Client List
I blend data-driven digital marketing with strategic public relations to take your business from being found to being sought after.
A True Partner for Your Growing Brand
Your business is built on your expertise. Clients trust you to shape their vision or guide them through a complex challenge, but that leaves little time to for you to master the art of marketing.
My digital-first integrated marketing approach means you have a partner who sees the whole picture. I begin with intentional digital strategies to create a reliable engine for lead generation. As your brand grows, I amplify your voice—securing media opportunities and promoting your thought leadership to establish you as a respected leader in your field.
My Experience
The Strategist Behind the Strategy
Marketing advice is everywhere. A true partner who understands the heart of your business is rare.
I know this because I've sat in your chair. Before launching this agency, I led a non-profit organization. I know what it’s like to be deeply committed to a mission, to need every dollar to count, and to demand external communication that delivers real, measurable results. That experience isn't just part of my history; it's at the very core of how I work with you.
My PhD in communication and organizational culture adds another layer, giving me a deep understanding of how people build trust, how communities form, and what truly motivates an audience to act. This academic rigor means my strategies aren't built on fleeting trends, but on the enduring principles of human connection.
You get a partner who brings both lived experience and strategic expertise to the table. And you get my personal attention on every single project.
Does Any of This Sound Familiar?
You are passionate about your craft, but feel like marketing has become a second, full-time job you never wanted.
You know you need a clear, effective strategy, but feel overwhelmed by the endless digital trends and tactical advice.
You want a true strategic partner, but the high fees and impersonal nature of a large agency feel out of reach.
If you nodded along to any of these, I want you to know you're not alone. In fact, you're exactly the kind of person I most enjoy working with.
From Overwhelmed to On-Target
See how I helped Suwanee Clayworks overcome these exact challenges to grow its community and increase class bookings through a digital-first integrated marketing strategy.
Frequently Asked Questions
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Simply put, it’s all the ways you connect with your audience online to grow your business. In my practice, I focus on five key areas that work together to build your brand and your client list:
Search Engine Optimization (SEO): Helping clients find you on Google the moment they need your expertise.
Content Marketing: Creating valuable articles, guides, and resources that build trust and authority.
Paid Advertising (SEM): Reaching new audiences with targeted ads on search engines and social media.
Social Media Marketing: Building an engaged community on the platforms where your audience spends their time.
Email Campaigns: Nurturing relationships and staying top-of-mind directly in your subscribers' inboxes.
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I've found that for most businesses, digital channels offer the quickest path to measurable results. That’s why my approach is digital-first—I start by building momentum where it can be achieved most effectively.
But "at first" is the key phrase. Lasting brands need more than just a digital footprint. That's where integrated comes in. As we build on your initial success, I strategically layer in practices like media relations and thought leadership to build resilient community relationships and true authority for your brand. It’s a comprehensive approach designed for long-term, sustainable growth, ensuring a seamless experience for your audience at every step.
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For me, it means my work is also a vehicle for doing good in the world. My professional ethics are guided by my background as ordained clergy, which instills a deep commitment to values like community, inclusivity, justice, and sustainability.
This means I'm most passionate about partnering with businesses and organizations that either share these values or want to put them front-and-center in their marketing. I see my work as an investment in a client's success, and I choose to invest my time and expertise in those who are working to build a better, more equitable world.
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Hiring an external digital marketing specialist like me can save you time and money that you would other spend on recruiting, training, and administration. And with those savings, you still get a dedicated specialist in digital-first marketing and communications. It’s a win-win.
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Yes. My entire approach was born from necessity. As a pastor, I saw the power of digital outreach for growing a community, but I had little to no budget to hire help. So, I taught myself everything from the ground up.
I studied, experimented, and implemented the strategies myself. It was a hands-on process of testing, learning, and refining what actually creates results. That practical, strategic approach is still at the heart of my practice today. The strategy, the execution, and our relationship—it’s all handled directly by me. You can read more about my background on my ABOUT page.
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Many small businesses have faced a frustrating scenario: they hire a large agency, only to be handed off to a junior staffer who doesn't grasp their vision. The result is often a project that falls short on aesthetics, functionality, and overall strategy.
I offer a different path. When you hire the Tracy Agency, you get me, Alex Tracy—the principal strategist—on every call and every project. I intentionally limit my client roster to ensure I can provide the dedicated, individualized attention your business deserves. This boutique approach means you get senior-level expertise and a truly tailored strategy, all at a price point that makes sense for small businesses, solopreneurs, and nonprofits.
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That's the right question to ask, and I think about the answer in two connected ways:
1. Immediate Traction: Some efforts are designed to make an impact quickly. A new website design provides an instant improvement to your brand's presence, while a targeted paid advertising campaign can begin generating traffic and leads within the first few weeks or months.
2. Long-Term Growth: Other work is about building a valuable, sustainable asset for your brand. This is like planting a tree. Foundational efforts like Search Engine Optimization (SEO), ongoing content marketing, and building your authority through public relations take time to mature. You can expect to see significant, lasting results from this work over the course of several months, typically beginning around the 3-6 month mark.
From our very first conversation, I’ll provide a clear roadmap with realistic timelines for both short-term wins and long-term, sustainable success.
“Alex transformed our case studies through his exceptional copywriting skills. He restructured and redesigned the content to significantly improve clarity and impact. His work didn't just make the studies more readable - it delivered real results, with a measurable increase in conversions. Alex was consistently professional, met all deadlines, and showed a deep understanding of how to communicate complex information effectively. I particularly appreciated his attention to detail and ability to highlight key outcomes in a compelling way. I wouldn't hesitate to recommend Alex for any content strategy or copywriting project.”
- Brad Morrison, CEO (Services: Content Strategy and Copywriting)
Ready to Grow with Intention?
If you’re ready for a marketing partner who brings strategic depth and personal attention to your brand, I’m ready to listen.
The next step is a complimentary discovery call. It's a no-pressure conversation for us to discuss your goals and determine if my approach is the right fit to help you achieve them.