Digital-first marketing retainers to fuel sustainable growth
Stop the random acts of marketing. My focus is on developing a single, cohesive strategy where all your efforts from SEO to earned media work together to achieve sustainable, long-term growth.
Your brand foundation is set. Now, how do you win consistent clients?
You have a strong brand and a professional website, but the path to attracting a steady stream of ideal clients feels unclear. You're caught in a cycle of disconnected tactics, changing from posting on social media to sending a newsletter to maybe running an ad; but it lacks a central purpose. It's reactive, not proactive.
To win the trust of high-value clients, you need more than a checklist; you need a cohesive system where every action has a purpose and every piece strengthens the others.
An integrated, digital-first approach for sustainable growth
My marketing partnerships are built on a three-part system. We move beyond disconnected tactics to create a cohesive engine that builds on itself, turning initial awareness into long-term loyalty and referrals.
Build your audience with digital strategy
We begin with the foundational work of getting you seen by the right people, in the right places, at the right time. This is about creating consistent discoverability and driving qualified traffic to your digital home. Digital strategies are often the fastest, most efficient ways to achieve these goals. Our tools include:
Strategic search engine optimization (SEO)
A deep, comprehensive approach that includes Google Business Profile optimization, scalable hyper-local landing pages, and technical SEO to ensure you rank for the terms that drive business.
Data-driven PPC advertising
Targeted paid ad campaigns on search engines (Search Engine Marketing, or SEM) and Social Media (Social Media Marketing, or SMM) that act as a strategic accelerator, allowing us to capture existing demand and gather invaluable data.
Ongoing website optimization
Continuously refining your website's performance and user experience to ensure it effectively converts visitors into conversations.
Grow your authority with public relations
Once people can find you, we prove your expertise and build your reputation as the go-to leader in your field. This is about building credibility and trust that sets you apart from the competition. Our tools include:
Authoritative Thought Leadership
Crafting and publishing high-value articles and resources that make your expertise visible and genuinely useful to your audience.
Industry Awards Submissions
Strategically identifying and applying for relevant industry awards to provide powerful third-party validation of your work.
Earned Media & Public Relations
Securing genuine media coverage in the publications and platforms your ideal clients and peers respect.
These strategies also expand our digital strategies, further growing your brand awareness, but now with those who might not yet be actively searching for your services.
Deepen realtionships
Finally, we turn leads, prospects, and past clients into a loyal, high-value network. This is about creating relationships, not just leads, to ensure you are the first and only call for the next major opportunity. Our tools include:
Strategic email marketing campaigns
Delivering your best insights directly to your audience to keep you top-of-mind and build trust over time.
Review and reputation management
Actively soliciting positive reviews from your best clients and managing the impact of less-than-stellar reviews on social media and your Google Business Profile
Client nurture cycles
Developing sophisticated, high-touch communication strategies to deepen relationships with your most valuable contacts and drive repeat business and referrals.
Social media development
We nurture your social media following by continuing to interact with them, creating a tight-knit community around your brand and business.
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Digital-first marketing partnership
My 6-month+ integrated marketing partnership embeds expert strategic direction and execution directly into your team. This isn't just an advisory role; it's a commitment to shared purpose and tangible results. I develop and execute your comprehensive marketing roadmap, from SEO and public relations to ongoing platform optimization.
This partnership is designed for:
* Businesses who have a solid brand foundation and are ready for consistent, long-term growth.
* Leaders who want to delegate their marketing execution to a strategic partner so they can focus on their core work.
Investment: Retainers are flexible and can range from $800-$5,000 / month (6+ month commitment)
"People noticed as soon as Alex took over our digital marketing. Our engagement and reach have gone up, and our new website is a great platform for us to continue to grow our community online. We highly recommend Alex and The Tracy Agency for your marketing, branding, and web design needs!"
- Marissa Hudson Loose, Artist in Residence and Director (Services: Custom Website, Brand Refresh, & Digital Marketing Campaign)
Frequently Asked Questions
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It depends on your goals. There is a significant difference between that one-time SEO package and my ongoing retainers.
A one-time package is a technical setup. It's main purpose is to optimize what you currently have, such as your on-page tags and submitting a sitemap. It is then up to you to do the ongoing work of content production optimizing new pages, tracking new keywords, and making sure you don’t veer from your strategic goals with SEO.
A Digital-First Retainer, on the other hand, is that ongoing strategy. This is the real work of growing your business: publishing new content, managing ad campaigns, building your authority with PR, and proactively analyzing your data. And, perhaps most importantly, making sure they all work together in harmony.
As other agencies even admit, real results come from regularly updating your site. The retainer is our long-term partnership to do that strategic work, month after month.
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No. You are not just buying a bucket of hours for me to complete a to-do list. You are investing in a proactive strategic partner. Basically, you’re getting a fractional CMO who will also execute on the strategy.
My retainer model is built on an agile philosophy. I act as your marketer-first leader, proactively analyzing your data to find the next strategic opportunity (a new landing page, an SEO gap, a new ad angle, a potential media pitch) and then implementing that solution within our bounded, agreed-upon hours.
You're paying for my 30,000-foot strategic oversight, not just my hands-on-a-keyboard time.
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My focus is on sustainable, long-term growth, not flash-in-the-pan tricks.
The random acts of marketing you're trying to stop are what happens when you don't give a strategy time to work. Real, authoritative results (especially with SEO and content) don't appear overnight. It can take 4-6 months just for Google to fully recognize a new strategy.
The 6-month commitment is our shared commitment to each other and the plan. It ensures we have the necessary time to execute our plan, gather meaningful data, optimize, and prove the ROI. It's the only way to achieve the consistent growth you're looking for.
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Yes. My Digital-First Retainers are platform-agnostic, and I have a successful history of driving results on WordPress, Shopify, and other platforms. My marketer-first strategies (SEO, PPC, Content) work on any foundation.
I prefer to build on Squarespace for a strategic reason: its efficiency. Because Squarespace handles the technical busy-work (plugins, security, updates) that plagues WordPress, 100% of our retainer time is dedicated to proactive, high-value strategy, not just keeping the lights on. It's how I deliver a higher ROI when possible.
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That range reflects the a la carte and flexible nature of my retainers. Every client's needs are different.
A client who needs a focused, hyperlocal SEO strategy will have a smaller investment.
A client who wants a full-funnel system (SEO + PPC + Content + PR) will have a larger one.
This is the entire purpose of my Get Started form and our 15-minute fit call. They are designed to diagnose your specific needs so I can build a custom proposal that only includes what you need to reach your goals.
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No; and no honest marketer will do so. There are simply too many variables at play. Google can change its algorithm on a whim and shift the entire SEO landscape. Meta can change its algorithm and we may have to spend a month or more re-optimizing your ad spend. The press cycle can get so full that a pitch can just get lost in the noise of crisis.
We can and should establish KPIs and show how well we are or are not meeting them at given points in time. And that is something that clients and I work on together.
Ready to work together?
This is the front door for all new projects and retainers. Fill out my “Get Started” form to begin our conversation.