Stop “doing marketing.”
Start growing a brand.

True growth requires more than just tactics. As a Brand Strategist and Fractional CMO, I partner with you to build a cohesive brand story and then execute the integrated plan to tell it to the world.

A True Partner for Your Growing Brand

Your business is built on your expertise. Clients trust you to shape their vision or guide them through a complex challenge, but that leaves little time to for you to master the art of marketing.

My digital-first integrated marketing approach means you have a partner who sees the whole picture. I begin with intentional digital strategies to create a reliable engine for lead generation. As your brand grows, I amplify your voice—securing media opportunities and promoting your thought leadership to establish you as a respected leader in your field.

My Experience

Black circle logo with white letters "TSD" in the center, surrounded by smaller text "ATL STUDIO GA" underneath.
Client logo for Fessler PR
Client logo for Suwanee Clayworks
Client logo for Saint Louis Center
Client logo for Acterra: Action for a Healthy Planet
Client logo for Literacy Alliance
Client logo for Quickly Hire
Photo of Alex Tracy, PhD, digital marketing and public relations specialist

The Strategist Behind the Strategy

Marketing advice is everywhere. A true partner who understands the heart of your business is rare.

I know this because I've sat in your chair. Before launching this agency, I led a non-profit organization. I know what it’s like to be deeply committed to a mission, to need every dollar to count, and to demand external communication that delivers real, measurable results. That experience isn't just part of my history; it's at the very core of how I work with you.

My PhD in communication and organizational culture adds another layer, giving me a deep understanding of how people build trust, how communities form, and what truly motivates an audience to act. This academic rigor means my strategies aren't built on fleeting trends, but on the enduring principles of human connection.

You get a partner who brings both lived experience and strategic expertise to the table. And you get my personal attention on every single project.

A person contemplating their marketing options

Does Any of This Sound Familiar?

  • You are passionate about your craft, but feel like marketing has become a second, full-time job you never wanted.

  • You know you need a clear, effective strategy, but feel overwhelmed by the endless digital trends and tactical advice.

  • You want a true strategic partner, but the high fees and impersonal nature of a large agency feel out of reach.

If you nodded along to any of these, I want you to know you're not alone. In fact, you're exactly the kind of person I most enjoy working with.

Hands shaping clay on a pottery wheel during a ceramics class.

From Overwhelmed to On-Target

See how I helped Suwanee Clayworks overcome these exact challenges to grow its community and increase class bookings through a digital-first integrated marketing strategy.

Brad Morrison, owner of Quickly Hire and a digital marketing client of the Tracy Agency
Quickly Hire logo with a check mark integrated into the letter Q.

“Alex transformed our case studies through his exceptional copywriting skills. He restructured and redesigned the content to significantly improve clarity and impact. His work didn't just make the studies more readable - it delivered real results, with a measurable increase in conversions. Alex was consistently professional, met all deadlines, and showed a deep understanding of how to communicate complex information effectively. I particularly appreciated his attention to detail and ability to highlight key outcomes in a compelling way. I wouldn't hesitate to recommend Alex for any content strategy or copywriting project.”

- Brad Morrison, CEO (Services: Content Strategy and Copywriting)

Ready to Grow with Intention?

If you’re ready for a marketing partner who brings strategic depth and personal attention to your brand, I’m ready to listen.

The next step is a complimentary discovery call. It's a no-pressure conversation for us to discuss your goals and determine if my approach is the right fit to help you achieve them.