Stop random marketing.

Start crafting your brand.

As a Brand Strategist and Fractional CMO, I draw on my PhD in communications and 14 years of practical leadership and brand-building to help you build a voice filled with clarity and purpose.

You’re an expert at what you do.
Your marketing should be expert-level, too.

But it isn’t. Instead, it’s become your major headache.

It is the second, full-time job you never wanted. It is the gnawing sense that you are simply “doing marketing” and running through a frantic checklist of disconnected tactics that fail to capture the depth and integrity of your actual work.

You are told to follow trends, to hustle, to post more, to optimize everything. This is the conventional wisdom of the industry. And it is a lie.

This approach is failing you not because you aren’t trying hard enough, but because its very foundation is flawed. It asks you to be a tactician when you are a visionary. It demands you speak in bytes when your work is built on trust. It promises silver bullets while ignoring the soul of your business.

My Experience

Black circle logo with white letters "TSD" in the center, surrounded by smaller text "ATL STUDIO GA" underneath.
Client logo for Fessler PR
Client logo for Suwanee Clayworks
Client logo for Saint Louis Center
Client logo for Acterra: Action for a Healthy Planet
Client logo for Literacy Alliance
Client logo for Quickly Hire

The Architect of the Message

Marketing advice is everywhere. A true strategic partner who understands the very soul of your work is rare.

My entire professional life has been dedicated to a single pursuit: using the power of a well-crafted message to shape belief and move people to action.

My unique path from the scholar's study to the pastor's office, and now to the strategist's table has shaped my core conviction: a great brand isn't just marketed; it is crafted with deep intention.

When you partner with me, you are not just hiring a consultant. You are partnering with a strategist who has both the theoretical rigor to design your message and the lived experience to know how it will land in the real world.

We won’t just discover your message. We’ll build it together.

A person contemplating their marketing options

Does any of this sound familiar?

  • You are passionate about your craft, but feel like marketing has become a second, full-time job you never wanted.

  • You know you need a clear, effective strategy, but feel overwhelmed by the endless digital trends and tactical advice.

  • You want a true strategic partner, but the high fees and impersonal nature of a large agency feel out of reach.

If you nodded along to any of these, I want you to know you're not alone. In fact, you're exactly the kind of person I most enjoy working with.

Hands shaping clay on a pottery wheel during a ceramics class.

From overwhelmed to on-target

See how I helped Suwanee Clayworks overcome these exact challenges to grow its community and increase class bookings through a digital-first integrated marketing strategy.

Brad Morrison, owner of Quickly Hire and a digital marketing client of the Tracy Agency
Quickly Hire logo with a check mark integrated into the letter Q.

“Alex transformed our case studies through his exceptional copywriting skills. He restructured and redesigned the content to significantly improve clarity and impact. His work didn't just make the studies more readable - it delivered real results, with a measurable increase in conversions. Alex was consistently professional, met all deadlines, and showed a deep understanding of how to communicate complex information effectively. I particularly appreciated his attention to detail and ability to highlight key outcomes in a compelling way. I wouldn't hesitate to recommend Alex for any content strategy or copywriting project.”

- Brad Morrison, CEO (Services: Content Strategy and Copywriting)

Ready to grow with intention?

If you’re ready for a marketing partner who brings strategic depth and personal attention to your brand, I’m ready to listen.

The next step is a complimentary discovery call. It's a no-pressure conversation for us to discuss your goals and determine if my approach is the right fit to help you achieve them.