More than just another pretty website.
I use strategic messaging and data-driven marketing to transform Squarespace into the strategic hub that grows your business.
You don’t just need a website. You need a complete strategy to make the most of it.
Websites are often beautiful, but that doesn’t mean they’re necessarily built with the long-term marketing funnel in mind. They may be internally well-structured and aim for conversions, but they are just digital islands, disconnected from large swathes of the real work.
I think like a marketing strategist first, then I build websites to fit within a sales funnel system.
A real sales engine isn't just a pretty site. It's a hub, built from the ground up to be connected to the paths that bring you leads. It’s the single most important piece of your sales funnel. Based in my experience with long-term digital-first marketing retainers across SEO, PPC advertising, social media, and media relations, my process is built to deliver you a website that looks good and works cooperatively with all the elements of your funnel: Right out of the box.
I’m a strategist proven in the trenches.
My approach is different because my path was different. It’s built on a unique combination of academic rigor (a PhD in communication and organizational culture) and 14 years of real-world, in-the-trenches leadership.
I didn't just study the theory of a great story; I spent over a decade on the ground, building digital strategies and pulling traditional organizations into the 21st century. This unique perspective means I understand both the theory of a great message and the practical, real-world challenges of building a digital funnel that makes it convert.
In other words, I have the strategic view from 30,000 feet and the skills to implement it.
Telling the right story the right way
“Alex is an insightful marketing leader with a rare gift for crafting compelling brand stories. We brought him in to overhaul our case studies, and he went far beyond a simple rewrite… Alex restructured the stories to highlight real challenges and showcase clear, measurable results. The outcome was a set of powerful assets our sales team is proud to use. I highly recommend Alex to anyone looking to turn customer stories into a true competitive advantage.”
- Brad Morrison, CEO of Quickly Hire (Google Review)
Strategic solutions for every stage of growth
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Brand messaging strategy
We start by building your blueprint. I'll work with you to define your core message, articulate your unique value, and craft the foundational story that makes all your future marketing more effective.
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Strategic Squarespace websites
This is your 24/7 sales engine. As a marketer-first designer, I build conversion-focused Squarespace sites, complete with the technical rigor, sales funnel logic, and on-page SEO you need to actually grow your business.
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Digital-first marketing
This is the fuel that keeps your engine running. For select clients, I serve as a long-term, bounded hourly partner, executing a cohesive plan that can include SEO, paid advertising, and media relations.
Putting all the pieces together
Alex Tracy has played a critical role in our branding, marketing, and social media expansion. Since hiring his agency, we have seen an increase in business and interaction both in store and online, and we know that this is due to following Alex's advice and implementing strategies that he suggested. He has helped us improve the look and functionality of our website, and helped us develop successful strategies and campaigns to promote areas where we needed growth. We continually work with Alex to increase our brand awareness, promote events, and help us maintain the consistent growth we need as a new business. He has been an asset to have in our corner, and has helped us with a range of services, and we are grateful for his expertise.
- Marissa Hudson Loose, Artist in Residence & Program Director, Suwanee Clayworks (Google Review)
Point of view and digital strategy
We’ll probably work well together if...
My approach is designed for deep and lasting impact, whether it’s a one-time project or a long-term partnership. We're likely a good fit if:
You believe your business deserves a brand that reflects the true quality and integrity of your work.
You're ready to trade disconnected tactics for a clear, sustainable, digital-first strategy.
You see your website as a critical investment in your growth, not just a "pretty" expense.
Ready to work together?
This is the front door for all new projects and retainers. Fill out my “Get Started” form to begin our conversation.