Integrated Marketing
Marketing strategies that don’t just make conversions; they build loyal, resilient relationships around your brand
What is Integrated Marketing?
Integrated marketing is not so much a particular set of practices as it is an overarching philosophy. It is an approach to marketing and communications that aims to unify the tone and messaging of communications across all channels, whether you’re posting to your blog or being interviewed by a media outlet. In this sense, it is different from an approach that might prioritize either digital marketing or traditional public/media relations at the expense of the other.
In my case, I take what might be termed a “digital-first integrated approach.” While my strategy will almost always encompass both digital and traditional practices, with new clients, I’ll usually start by implementing digital models and then add traditional approaches as our strategy unfolds. But both pieces are present from the beginning so that there is a seamless movement from the digital to the traditional.
Why Invest in Digital Marketing First?
The first place where many people encounter a new brand is online, and that means your digital presence is the cornerstone of authentic engagement. I believe that the most effective digital marketing is more than just driving clicks; it's about cultivating genuine connections and building a thriving online community.
From strategic social media campaigns that spark conversations to compelling content creation, I use a wide array of tools alongside insightful analytics to help you leverage your digital footprint for sustainable growth and meaningful results.
Digital marketing strategies work in two ways. First, some yield quick, clear ROI. Second, some work in the background to build sustainable growth. By starting with digital marketing strategies, your brand gains both benefits—building momentum out of the gate and continuing to benefit from longer-term background effects as we add other strategies to the mix.
Your Digital Marketing Toolbox
I provide a comprehensive suite of digital marketing services, designed to empower your brand in the online landscape:
Search Engine Optimization (SEO)
Increase your organic visibility and attract qualified traffic through both technical and on-page search engine optimization.
Content Creation & Marketing
Develop compelling, audience-centric content that builds brand authority and drives meaningful engagement.
Social Media Marketing & Management
Establish a dynamic social presence, fostering community and enhancing brand loyalty across key platforms. Boost posts and advertise to build your social reach and attract new followers
Email Campaigns
Deliver targeted, personalized messages that nurture leads, drive conversions, and strengthen customer relationships.
Google Ads (Pay-Per-Click, SEM)
Leverage data-driven paid advertising strategies on Google to reach your ideal audience and achieve measurable results.
“Alex transformed our case studies through his exceptional copywriting skills. He restructured and redesigned the content to significantly improve clarity and impact. His work didn't just make the studies more readable - it delivered real results, with a measurable increase in conversions. Alex was consistently professional, met all deadlines, and showed a deep understanding of how to communicate complex information effectively. I particularly appreciated his attention to detail and ability to highlight key outcomes in a compelling way. I wouldn't hesitate to recommend Alex for any content strategy or copywriting project.”
- Brad Morrison, CEO (Services: Content Strategy and Copywriting)
Public Relations
Strategic public relations significantly elevates your brand's visibility and credibility. I offer targeted PR services to go beyond digital marketing to build an holistic approach to sustainable brand growth.
Strategic Press Release
Craft compelling press releases that capture attention and drive media interest. I’ll handle distribution to targeted outlets, ensuring your news reaches the right audience.
Targeted Media Pitch
Secure media placements with personalized pitches tailored to specific journalists and outlets. I’ll conduct thorough research to identify relevant contacts, maximizing your chances of coverage.
Thought Leadership
One of the most effective ways to boost your profile is by producing insightful, well-crafted thought leadership. Whether the goal is an op-ed, speaking engagement, or podcast appearance, I’ll help you craft and distribute your content to position you as a knowledgeable and respected voice in your field.
Communications & Public Speaking Coaching
Enhance your communication skills with personalized coaching. Refine your messaging, improve your public speaking, and build confidence in your ability to connect with your audience.
Where Do We Even Start?
Feeling lost in the digital maze? You're not alone.
Many organizations find themselves wondering where to begin, or what's even working. Maybe they aren’t sure if they even need an integrated marketing strategy. That's where a communications audit comes in. It's your compass, showing you exactly where you stand.
But first, let’s talk. I'll ask questions—"What do you hope to achieve online?" "Where do you sense the roadblocks?"—to understand your unique situation. And of course, I'll answer your questions about my process. But I won't jump to conclusions until we've explored the landscape together.
The audit itself? It's a deep dive into your entire communication picture: brand consistency, website, social media, email—everything. We'll look at it all through the lens of your goals. You'll get a clear report with actionable steps to improve.
Once we have the audit results, we'll plot our course. We'll talk again, review the findings, and I'll present tailored strategies to find the right services and budget for you.
Ready to Connect?
I'm passionate about helping brands grow and achieve meaningful results through strategic integrated marketing. Let’s find a time to chat about your needs and see if my services might be able to help you. Schedule a discovery call using the button below. I look forward to talking with you!