Strategic Website Design
Your website should be your hardest-working employee. As a professional Website Designer, I create beautiful, strategic Squarespace sites focused on a clear narrative, converting visitors into high-value clients.
Your Website Should Be Both Versatile and Effective
Your website wears a lot of hats; it’s your lead generator, your portfolio, and your brand ambassador, working 24/7. It is the central hub for all your client-attraction efforts and a key component of any effective marketing strategy. But too often, it's just an online brochure that's underperforming, outdated, or worse, a source of embarrassment.
As a Squarespace specialist, I design and build websites that are not just beautiful, but are strategic assets engineered to attract your ideal clients, articulate your unique value, and drive your business forward.
The Best Place to Start: A Strategic Audit
Not ready for a full project or partnership? My 60-minute Strategic Audit is a high-impact consultation designed to deliver immediate value and clarity. It's a powerful way to get an expert, honest assessment of your current brand and marketing efforts. You will walk away with:
An expert review of your current website, messaging, and digital presence.
Clear, actionable insights on what's working, what's not, and why.
A strategic roadmap of the essential next steps you need to take.
Every Great Website Begins with a Blueprint
A beautiful design without a clear strategy is just decoration. A powerful website that generates leads must be built according to a precise plan.
For this reason, every website project begins with a paid, high-value Brand & Website Strategy Session. This is our "Phase 1," where we create the essential architectural blueprint for your new digital home. We'll define your core message, map out the user journey, and create the wireframe that will guide all design and development work.
Why Do I Build in Squarespace?
I believe a powerful website shouldn't require a technical background to manage. I've chosen to specialize in Squarespace because it provides the perfect foundation for a professional, attractive, secure, and SEO-friendly website. It offers a great balance of flexibility and ease. Using custom code (CSS), I tailor the design to your exact brand specifications, creating a site that is uniquely yours. The best part? You are still empowered to easily update your own text and images through Squarespace's intuitive interface with no coding required on your end.
Website Design Services
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Website with Basic SEO
Your website is your digital studio—the single most important space to demonstrate your craft and welcome new clients. It shouldn't just be beautiful; it should be a strategic tool.
This project delivers a complete website built on the user-friendly Squarespace platform. It's designed to seamlessly integrate your brand's unique voice and aesthetic into a functional, live website that serves as the central hub of your digital presence.
I ensure your site is built with a clear narrative and intentional pathways that guide visitors from curiosity to a high-value conversation. I also include foundational on-page SEO such as Meta data and image alt-text to ensure your site is set up for long-term growth and discoverability.
Investment: Starts at $5,000 for an 8 page site
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Visual Brand Update Add-On
Your logo and colors aren't your brand, but they are a crucial part of your brand's language. This add-on is designed to ensure your visual identity is as intentional as your messaging.
This project delivers a cohesive brand stylesheet that includes a refined color palette, a strategic typography system, and an updated wordmark. All assets are delivered in file formats for use on your business cards, social media, and all other marketing materials.
Investment: $1,500
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Local SEO Add-On
Your next great client relationship often begins with a local search. But today, “local” doesn’t just mean “in my community.” Local search strategies can be scaled for regional businesses, as well.
I optimize your Google Business Profile, website, and digital presence for specific target markets, ensuring that your firm appears when discerning clients in those areas search for your unique services. This is a powerful, high-impact strategy to attract high-value clients directly to you.
Investment: $2,000
"People noticed as soon as Alex took over our digital marketing. Our engagement and reach have gone up, and our new website is a great platform for us to continue to grow our community online. We highly recommend Alex and The Tracy Agency for your marketing, branding, and web design needs!”
- Marissa Hudson Loose, Artist in Residence & Program Director
Frequently Asked Questions
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This is an outdated perception. Squarespace is a powerful, all-in-one, "Software-as-a-Service" (SaaS) platform. This is actually its greatest strength for service-based businesses.
Unlike a self-hosted platform like WordPress, Squarespace handles all the technical maintenance for you. You never have to worry about:
Finding and paying for a separate web host.
Performing security patches or updates to prevent hacking.
Managing conflicting plugins that can break your site or slow it down.
Ensuring your server is fast and reliable.
Squarespace provides a secure, robust, and enterprise-grade foundation. This allows me to focus on the high-value work—brand strategy, messaging, and custom design—while you get a website that is reliable, secure, and easy for you to manage.
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Not at all. A professional designer doesn't just "pick a template." My process, which starts with a Brand & Website Strategy Session, is about building a custom digital home that reflects your unique value.
While we start with Squarespace's core foundation, I use its advanced features and custom code (CSS) to tailor every aspect of the design—from typography and spacing to unique section layouts—to your exact brand specifications.
You get the best of both worlds: a site that is uniquely yours, built on a platform that is intuitive and easy for you to update with new text and images.
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Site speed (and the resulting Core Web Vitals) is a critical factor for both SEO and user experience. Squarespace manages its entire hosting infrastructure and uses a global content delivery network (CDN) to ensure your site loads quickly for visitors anywhere in the world.
Furthermore, Squarespace automatically optimizes images, serving them in modern formats like WebP (even if you upload a JPEG or PNG) to ensure the fastest possible load time without sacrificing quality.
The most common cause of a slow site isn't the platform—it's poor optimization by the user. This includes uploading massive, uncompressed image files or using bloated custom code.
A core part of my design and development process is technical optimization. I ensure all images are properly sized before upload, code is efficient, and the site is structured to be as light and fast as possible.
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This is one of the most common myths, and thankfully, it's false. A website's SEO success depends far more on strategy, content quality, and authority than the platform it's built on.
Squarespace provides all the essential technical foundations for powerful, modern SEO. This includes:
Clean HTML Markup: Its code is easily crawlable by Google.
Full Metadata Control: You can customize all page meta titles and descriptions.
Image Optimization: It's simple to add descriptive alt text to all images.
Mobile-First Design: All modern Squarespace templates are fully responsive, which is a critical ranking factor.
SSL Security: Every Squarespace site includes a free SSL certificate, a requirement for Google.
Automatic Sitemaps: It generates and maintains a clean sitemap.xml file for search engines.
Advanced Schema Support: We can add custom schema markup (structured data) via code injection. This helps Google understand your content at a deeper level, which is critical for modern SEO and Answer Engine Optimization (AEO).
Where many DIY sites fail is not the platform, but the strategy. This is why my "Basic SEO" and "Local SEO" add-ons are so effective. I use this solid foundation and build upon it with strategic keyword research, structured content, and targeted off-page signals (like your Google Business Profile) to make your site competitive.
Ready to work together?
This is the front door for all new projects and retainers. Fill out my “Get Started” form to begin our conversation.