Nonprofit Marketing in Atlanta

Your Mission is to Change the World. My Mission is to Help You Share It.

The Atlanta nonprofit community is the heartbeat of our city. From social justice initiatives to arts organizations and community support services, thousands of organizations are doing vital work every day. But in a crowded landscape, a powerful mission is not always enough to capture the attention of donors, volunteers, and the community you serve.

I provide strategic nonprofit marketing and communications services for Atlanta-based organizations. I understand that nonprofit marketing is different. It is about building a community, inspiring action, and communicating your impact in a clear and compelling way. My goal is to help you build a communications engine that fuels your mission.

A plant growing in fertile soil, symbolizing nonprofit contributions to the community

The Challenge:
Rising Above the Noise to Rally Support

Atlanta nonprofits often operate with limited resources and small teams. You may be struggling to:

  • Clearly articulate your mission in a way that resonates emotionally with potential donors.

  • Consistently engage your audience and stay top-of-mind.

  • Effectively communicate your impact to demonstrate the value of your work.

A clear, strategic plan can help you overcome these challenges, making your marketing efforts more efficient and effective. This is a critical need for many of our city's most important local businesses and organizations.

A Strategic Framework for Nonprofit Communications

As a former pastor with 14 years of nonprofit leadership, my approach is to provide the strategic foundation you need to succeed. It is a key part of an integrated marketing plan focused on achieving your organization's goals.

  1. Mission-Driven Brand Strategy: We start with your "why." I help you refine your core message through brand strategy to ensure it is clear, powerful, and inspires action.

  2. Donor-Centric Website Design: Your website is your primary fundraising and information tool. I focus on a website design that makes it easy for supporters to learn, engage, and donate.

  3. Community Engagement Campaigns: I help you develop multi-channel campaigns for fundraising drives, volunteer recruitment, and awareness initiatives, using email, social media, and content to tell your story.

To learn more about my specific services for nonprofits, including donor-centric website design and community engagement campaigns, explore my comprehensive nonprofit communications services.

The Atlanta city skyline, home to many world-class nonprofits
A logo for Acterra: Action for a Healthy Planet, one of The Tracy Agency's pro Bono brand strategy clients

Acterra Needed Help with Media Relations Strategy…

“Alex was full of useful advice that was implementable and sensitive to our resource availability / budget constraints. I appreciated his deep perspective on the sector in general and was really happy with the advice he provided. I have a lot of avenues to explore now that he has suggested some ways forward.”

Acterra: Action for a Healthy Planet (Palo Alto, CA) Media Relations Strategy

Let's Amplify Your Impact

If you are ready to build a marketing and communications plan that advances your mission, I am here to help. Contact me today for a consultation.