Get a Big-Brand Voice Without the Big-Brand Budget
You're an expert at what you do, but you struggle to clearly explain the value of your work in a way that connects with high-value clients. You're ready to invest in your brand's foundation but not ready for a five-figure agency engagement.
My Brand Messaging Workshop is a structured, project-based service designed to build your brand's core message from the ground up. This is a premier service designed to give you the strategic clarity you need to attract your ideal clients.
This Workshop is Ideal for You If...
You are a consultant, coach, or other expert-led business owner.
You struggle to articulate the unique value of what you do.
You are looking for a long-term strategic asset, not just short-term tactics.
You want senior-level, direct guidance from a strategist who is an expert in rhetoric and narrative, not a junior account manager.
Your Complete Brand Messaging Toolkit
This isn’t just a consultation; it’s a structured process to build your brand’s core messaging from the ground up. You will walk away with a clear, comprehensive, and actionable PDF guide that serves as your strategic blueprint for all future marketing.
This process includes…
A 2.5-hour, 1-on-1 Brand Discovery Session: A deep, collaborative session where we work together to uncover the core truths of your brand.
A 1-hour Follow-Up Strategy Session: We'll review the draft of your new brand guide and ensure every detail is perfectly aligned with your vision.
Your Comprehensive Brand Guide (PDF): A living document including your customer avatars, brand archetypes, a client story playbook, core messaging pillars, and more.
Investment: $4,000
Your Strategist
I’m Alex Tracy, PhD, the founder of The Tracy Agency. I come to the world of branding and market strategy through a unique lens, holding a PhD focused on communication, rhetoric, and organizational culture, along with 14 years of leadership experience. My work is to help businesses like yours define themselves, grow their audience, and build loyal communities through a principled, message-first approach.
PhD focused on how rhetoric shapes core organizational narratives and stories
14 years of nonprofit leadership experience focused on outreach and community-building
More than 500 presentations turning complex ideas into actionable insights
Powerful Messaging Strategies to Grow Your Business
Alex is an insightful marketing leader with a rare gift for crafting compelling brand stories. We brought him in to overhaul our case studies, and he went far beyond a simple rewrite. He created a strategic framework that transformed them into persuasive sales narratives. With a deep understanding of the customer mindset, Alex restructured the stories to highlight real challenges and showcase clear, measurable results. The outcome was a set of powerful assets our sales team is proud to use. I highly recommend Alex to anyone looking to turn customer stories into a true competitive advantage.
- Brad Morrison, CEO of Quickly Hire (Ponte Vedra, FL)
Ready to Develop Your Voice?
If you're ready for a clear, authentic, and effective brand message, the first step is a simple, no-obligation conversation to make sure we’re a good fit. Schedule your free introductory call to discuss the Brand Messaging Workshop.