Turning Experts into Influencers: A Communications Coaching Case Study
Services Provided: Public Speaking Coaching & Presentation Strategy
The Challenge: Translating Complex Science into Compelling Action
Acterra, a leading environmental nonprofit, faced a critical challenge. Their team of brilliant experts needed to translate complex scientific data into clear, compelling presentations that moved audiences to action. While deeply knowledgeable, they felt their presentations had stagnated and weren't having the desired impact. They needed a partner to help them sharpen their message and elevate their public speaking skills.
Understanding the team was busy and the information was complex, I developed and delivered a custom, two-part workshop designed to be concise and immediately applicable.
The program was built on a narrative-based framework that taught the team how to structure their presentations for maximum engagement and impact. We moved beyond simply presenting data to crafting compelling stories that guide an audience from a problem to a clear call to action. The second session focused on practical application, with team members presenting their own material and receiving supportive, constructive feedback to build real-world confidence.
The Solution: A Bespoke Coaching Program for Expert Communicators
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The impact of the coaching was immediate and profound. The leadership team noted a significant improvement in the clarity, confidence, and persuasive power of their team's presentations.
The program equipped Acterra's experts with a shared language and a repeatable framework for turning complex information into influential communication. The true result was a team newly empowered to advocate for their world-changing mission with greater skill and impact.
The Result: A "Game Changer" for the Organization and Its Leaders
“Dr. Alex was so kind and compassionate while working with a diverse team: We all came with various experiences with public speaking and he was able to teach us all, where we were, and add value to our skills! We enjoyed his anecdotes, and related to his teaching style. This was a game changer for us as an organization, and as individuals.”
Ready for a More Principled Approach to Growth?
My process is built on a foundation of true partnership. I am selective about the clients I work with to ensure our values are aligned and that our work together has the highest potential for impact.
If you believe your business is ready for a more thoughtful and strategic approach, the first step is a brief, introductory call to see if we're a good fit.