From “Random Acts of Marketing” to
Authoritative Brand
A partnership that integrates strategy, execution, and principled growth
An Integrated Marketing System for Authority & Growth
The path your ideal client takes is not a straight line. It winds through industry publications, peer recommendations, and quiet research. To win their trust, you need more than a checklist of marketing tactics; you need a cohesive system where every action has a purpose.
My approach integrates the different facets of marketing into a single, focused effort. We use strategic content to make you discoverable, public relations to make you credible, and high-touch communication to make your firm indispensable. Each piece of work strengthens the others, ensuring your brand's authority is built on a solid foundation.
Establishing Your Authority
First, we establish your expertise where it matters most. We build a strong foundation of content and targeted campaigns that answer the real questions of your ideal clients, making your firm a visible and credible leader in your field.
Search Engine Optimized Thought Leadership
I focus on crafting authoritative content that is genuinely useful to your audience and structured to rank on search engines. This starts with meticulous keyword research and results in articles and resources that make your expertise discoverable by those actively seeking your solutions.
Data-Driven Paid Advertising
We use targeted paid advertising (PPC/SEM) as a strategic accelerator. These campaigns allow us to rapidly test your core message, gather invaluable data on audience interest, and capture existing demand while we build your long-term, organic authority.
Earned Media & Public Relations
The content we create becomes the fuel for your PR. We turn your firm's unique insights into tailored pitches to secure genuine earned media in the publications and platforms your ideal clients and peers respect.
Leadership Communication Coaching
Your voice as a leader is your most powerful asset. Drawing on my background in teaching and public speaking, I provide one-on-one coaching to help you shape your message and deliver it with confidence from a conference stage, on a podcast, or to your own team.
Cultivating Your High-Value Network
Once your authority is established, we shift our focus to building and deepening relationships with your most important contacts. This is about creating a loyal network of clients and referrers, not just a list of followers.
Professional Social Media Presence
We use platforms like LinkedIn not just to post updates, but to engage in strategic, peer-to-peer conversations. This work positions you as a thoughtful contributor to your industry and builds your professional network.
High-Value Relationship Communication
This is not about generic newsletters. We develop a sophisticated, high-touch communication strategy (like a quarterly "Principal's Briefing") to share your firm's best insights with your most valuable contacts: past clients, industry partners, and key referrers. The goal is to deepen relationships and ensure you remain the first and only call for the next major opportunity.
"People noticed as soon as Alex took over our digital marketing. Our engagement and reach have gone up, and our new website is a great platform for us to continue to grow our community online. We highly recommend Alex and The Tracy Agency for your marketing, branding, and web design needs!"
- Marissa Hudson Loose, Artist in Residence and Director
(Services: Custom Website, Brand Refresh, & Digital Marketing Campaign)
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Fractional CMO Partnership
My 6-month+ Fractional CMO partnership embeds expert strategic direction, brand messaging, and execution oversight directly into your team. This isn't just an advisory role; it's a commitment to shared purpose and tangible results. I develop and rigorously execute your comprehensive marketing roadmap, spanning strategic oversight of your SEO, public relations, and digital marketing initiatives, along with ongoing platform optimization to ensure sustained performance and growth across all your channels.
Key Benefits:
Develop & execute a strategic, bespoke marketing roadmap aligned with your business objectives.
Provide continuous strategic leadership for your integrated marketing efforts.
Drive ongoing platform optimization and conversion strategies for sustained impact.
Develop and manage a high-touch communication strategy to nurture your existing client relationships and drive repeat business.
Oversee performance reviews and KPI tracking to ensure continuous improvement and adaptation.
Investment: Typically $2,000-$5,000 / month depending on scope (6+ month commitment)
“Working with Alex and The Tracy Agency has been a great experience. He turns around quality public relations materials quickly that generate real enthusiasm for his clients’ stories. Alex takes a personalized approach to every situation that honors the unique qualities of each client.”
- Tiffany Fessler, Owner and Principal, Fessler PR
Ready to Grow Your Brand?
My process is built on a foundation of true partnership. I am selective about the clients I work with to ensure that my clients and I are aligned in our core values and that our work together has the highest potential for success.
If you believe your business is ready for a new, more principled approach to growth, the first step is a brief, 15-minute introductory call. We will use this time to get acquainted and determine if we are a good fit for a deeper, strategic partnership.