A Fractional CMO Can Help You Reach Your Audience & Grow Your Client Base
Combining the capabilities of a digital marketing agency with a public relations firm, I create marketing strategies that don’t just make conversions; they find your audience wherever they may be and grow loyal, resilient relationships around your brand.
An Integrated, Multi-Channel Approach for the Modern Marketing Landscape
The modern customer journey isn't a straight line. It's a complex ecosystem of search engines, social media, trusted publications, and peer recommendations. To succeed in this environment, you cannot rely on a single tactic. You need a cohesive system where your SEO makes you findable, your PR makes you credible, and your content marketing makes you indispensable.
My approach to Integrated Marketing does just that. I fuse the measurable, demand-capturing tools of digital marketing with the brand-building, trust-generating power of public relations into a single, unified engine designed for sustainable growth.
What is Integrated Marketing?
Integrated marketing isn't a single service; it's a guiding philosophy. It’s a commitment to ensuring your brand’s voice and message are powerful and unified across every single channel—from a social media post to a major media interview. It’s the difference between just being busy with marketing and being truly effective.
Beyond Scattered Tactics
Too often, marketing efforts become a series of disconnected tactics. A social media campaign runs independently of an email newsletter, which has no connection to a recent press mention. This siloed approach leads to an inconsistent brand voice, wasted resources, and a confusing experience for your audience. True, sustainable growth requires a more cohesive plan.
The 'Digital-First' Advantage
My approach begins with digital channels for three key reasons: speed, data, and access. Digital strategies allow us to test concepts, gather immediate data, and measure results with a clarity that's often not possible in traditional media. Since your website is the modern front door for most businesses, building a strong digital foundation is the essential first step.
How Integration Builds Momentum
The real power emerges when we connect the pieces. For example, a keyword we target with SEO can become the topic of a blog post (Content Marketing). That blog post can be promoted with Paid Ads and shared on Social Media. The insights from that post can then be crafted into a pitch for a journalist (Public relations), earning you a media placement that builds authority and drives traffic back to your site. Each piece makes the others stronger.
This is the essence of my integrated model: a seamless, strategic approach designed not just for quick conversions, but for creating lasting brand equity and resilient customer relationships.
Your Digital Marketing Toolbox
I provide a comprehensive suite of digital marketing services, designed to empower your brand in the online landscape:
Search Engine Optimization (SEO)
Increase your visibility on Google and attract qualified traffic through technical expertise and on-page optimization that speaks to both search engines and humans.
Content Creation & Marketing
Develop compelling, audience-centric content—from blog posts to case studies—that builds your brand's authority and turns casual readers into loyal customers.
Social Media Marketing & Management
Establish a dynamic social presence that fosters community, enhances brand loyalty, and attracts new followers through both organic engagement and strategic advertising.
Email Marketing Campaigns
Deliver targeted, personalized messages directly to your subscribers' inboxes to nurture leads, drive conversions, and strengthen customer relationships.
Paid Advertising (SEM & Social Ads)
Leverage data-driven paid advertising strategies on platforms like Google and Meta to reach your ideal audience with precision and achieve measurable results.
"People noticed as soon as Alex took over our digital marketing. Our engagement and reach have gone up, and our new website is a great platform for us to continue to grow our community online. We highly recommend Alex and The Tracy Agency for your marketing, branding, and web design needs!"
- Marissa Hudson Loose, Artist in Residence and Director
(Services: Custom Website, Brand Refresh, & Digital Marketing Campaign)
Public Relations for Sustained Growth & Lasting Brand Authority
These services are designed to elevate your brand beyond the digital landscape, building credibility and establishing you as a voice of authority in your field.
Strategic Media Relations
Secure placements in relevant media outlets through compelling press releases and personalized pitches tailored to specific journalists, maximizing your chances of meaningful coverage.
Thought Leadership & Content Placement
Position yourself as a respected expert in your field. I’ll help you craft and distribute insightful content—from op-eds to guest articles—to boost your profile and build professional credibility.
Communications & Public Speaking Coaching
Refine your message and enhance your delivery with personalized coaching. I’ll help you build the confidence to connect with any audience, whether you're speaking at a conference, on a podcast, or to your own team.
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6-Month+ Fractional CMO
Elevate your growth with senior-level marketing leadership. My 6-month+ Fractional CMO partnership embeds expert strategic direction, brand messaging, and execution oversight directly into your team. I develop and execute your comprehensive marketing roadmap, from SEO and website optimization to powerful paid ad campaigns, social media strategy, and traditional PR for sustained brand recognition.
Key Benefits:
Develop & execute a strategic marketing roadmap.
Overhaul website, optimize funnels & conversion strategies.
Lead integrated digital marketing, social media, & PR initiatives.
Provide ongoing leadership, KPI tracking & performance reviews.
Investment: Typically $2,000-$5,000 / month (6+ month commitment)
“Working with Alex and The Tracy Agency has been a great experience. He turns around quality public relations materials quickly that generate real enthusiasm for his clients’ stories. Alex takes a personalized approach to every situation that honors the unique qualities of each client.”
Tiffany Fessler, Owner and Principal, Fessler PR
Where Do We Begin?
A strong plant needs strong roots. Before we can launch a single campaign or write a single press release, we must first have a clear and unified strategic plan that defines your message, your audience, and your goals.
For this reason, my work with every partner begins with a paid, high-value Strategy Session. This is where we create the essential blueprint that will guide our entire marketing system.
Ready to Grow Your Brand?
My process is built on a foundation of true partnership. I am selective about the clients I work with to ensure that my clients and I are aligned in our core values and that our work together has the highest potential for success.
If you believe your business is ready for a new, more principled approach to growth, the first step is a brief, 15-minute introductory call. We will use this time to get acquainted and determine if we are a good fit for a deeper, strategic partnership.