About Alex Tracy, PhD
Scholar Turned Pastor Turned
Brand Development Specialist and Consultant
I Help Build Brands that Matter
The Tracy Agency is a full-service digital-first agency helping brands develop their online presence through consulting, web design, and ongoing digital marketing strategy & implementation.
I deliver brand identities, websites, and marketing that produce results for individuals and organizations who care as much about doing good as they care about doing well.
About Me
Hey, I'm Alex Tracy! I help folks build brands that actually matter for a digital world. I'm all about crafting stories that stick, strategies that work, and making real connections that get results.
My Journey
My path here? It's been a mix of book smarts and real-world experience. I hold a PhD in communication and organizational culture, but I've also spent fourteen years in the trenches, especially as a pastor in the United Methodist Church. That's where I really learned how to connect with people, build partnerships, and get things done.
As a pastor, I didn't just oversee communications—I built the websites myself (because we had no budget for that sort of thing), pushed for modernizing our approach to rely more heavily on digital, and both directed and designed our visual branding. It taught me how to truly engage an audience, build relationships, and use communication to hit those organizational goals. Plus, I saw firsthand how powerful communication can be to inspire and bring people together. I learned how to tell stories that resonate, build trust, and create a sense of shared purpose—skills that translate perfectly to helping businesses thrive.
My Approach
I believe strong relationships are the foundation of everything. Whether it's connecting with customers, employees, or partners, good communication is key. I help clients create communication strategies that build real connections, boost their reputation, and drive engagement.
My approach is simple: every brand has a story. I work closely with clients to find that story and bring it to life through a clear brand, a user-friendly website, and digital marketing strategies that reach their audience and achieve their goals.
The Odd Tidbits
My wife and I have an 900+ day streak solving the New York Times crossword together. Our best time is 2:55 (yes, 2 minutes 55 seconds) on a Monday.
My favorite album of all time is Miles Davis’ Kind of Blue.
My favorite hobby is playing the trading card game Magic: the Gathering.
I was once a guest preacher at the Methodist Church in Rome, Italy.
“Do all the good you can, by all the means you can, in all the ways you can, in all the places you can, at all the times you can, to all the people you can, as long as ever you can.”
What I believe
I’m passionate about harnessing the transformative power of people to generate positive change. I collaborate with clients to achieve their personal and organizational aspirations while working towards a just, inclusive, and community-centered world.
My ethical commitments and beliefs, shaped by my own story as well as my career in pastoral ministry, include:
Community: Individuals thrive in community, and community relationships can be strengthened or harmed by our actions.
Every Voice Matters: Diverse perspectives are essential for thriving organizations and societies.
Truth-Telling: Honesty and transparency are crucial for healthy relationships, both for individuals and organizations.
Sustainability: Promoting sustainable solutions is vital for the well-being of future generations.
Justice: I strive for fairness and equality, recognizing harm, and seeking to repair it.
Connection: When people connect, the whole becomes greater than the sum of its parts. Collaboration and shared purpose lead to the best outcomes.