Personal Brand & Coaching
Defining your personal brand isn’t arrogance. It’s knowing who you are and the difference you can make in the world. I’ll help you develop your professional brand through a structured process, then help you share it with others through public speaking and presentation coaching.
You can’t afford to take the time to become a better communicator? You can’t afford not to.
Excellent communication skills are essential for any professional from the CEO to a manager to an aspiring leader. People with the ability to communicate are in high demand at all levels of organizational life. But being a leader also places high demands on your time and energy. Being a skilled communicator helps to inspire teams, engage stakeholders, and drive strategic initiatives. Being “a good communicator” does not just mean being a dynamic presenter on stage; it also means being able to listen to others and convey information in ways that both inform and inspire.
Professional brand-building
Your personal brand is how the world sees you. Let's make sure it reflects your true potential and helps you achieve your goals.
Far from being arrogant or boastful, personal branding has become an essential tool for leaders and aspiring professionals. A strong personal brand allows you to articulate your unique value, build credibility, and stand out in a crowded marketplace.
Personal branding is about aligning your values, strengths, and passions with your professional identity, creating an authentic narrative that expresses who you are and the impact you want to make.
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Your personal brand is build on the foundation of your story. What are the events and themes that have shaped you into the person you are today? Together, we'll articulate your unique journey. This process is not about "smoothing over rough edges," but rather naming honestly how you got to this place and time.
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Each person is a unique constellation of skills and interests with a unique (dare I use the word?) vocation. We'll work to identify your key skills and the difference that they can make both professionally and for the common good.
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Too often we treat visual identity as "How do I dress myself up to look good?" But I prefer to think of it as how you embody your personal identity. Are you talkative? Introspective? We'll use the visual language of color, type, and texture to help you express your identity.
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In the professional world, many people will 'meet' you for the first time online. We'll work to build your digital presence on the media that are most appropriate for you and your goals, from LinkedIn to website.
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Thought leadership is not only an important part of demonstrating your expertise; it's also an important way of contributing to critical larger conversations. We'll work to develop a plan for sharing your insights across multiple platforms so you can make a difference.
Steps to Developing Your Personal Brand
“When I was looking to transition out of full-time ministry and seeking employment at a non-profit Dr. Tracy helped me to restructure my resume. He helped me figure out the ministry skills that would be attractive in the marketplace, and he gave me practical, actionable advice for the job market. I now have employment in a job that I love and I'm so grateful that Dr. Tracy gave me that help.”
Rev. Matt Stout (Services Provided: Career Coaching & Personal Branding)
Coaching & Executive Communication Services
As a leader, your voice is crucial. My executive communication services are here to help you speak with clarity and conviction. We’ll work together, focusing on making sure you're heard and understood, whether you're addressing your team, stakeholders, or a wider audience.
Let's work together to ensure your messaging reflects your leadership and vision.
1-on-1 Coaching
I'll partner with you to assess your current skills, identify areas for growth, and develop a personalized plan to enhance your communication across the board – from public speaking and presentations to active listening and interpersonal skills. Whether you need a one-time boost for a critical presentation or ongoing support for continuous development, I'm here to help you succeed.
Speechwriting & Content Creation
I can help you craft compelling speeches, presentations, and other communication materials that engage your audience and advance your personal and organizational priorities. We'll work together to develop your message, structure your content, and design impactful visuals.
“Dr. Alex was so kind and compassionate while working with a diverse team: We all came with various experiences with public speaking and he was able to teach us all, where we were, and add value to our skills! We enjoyed his anecdotes, and related to his teaching style. This was a game changer for us as an organization, and as individuals.”
Acterra: Action for a Healthy Planet (Services Provided: Public Speaking & Presentation Coaching)
Ready to Connect?
I'm passionate about helping organizations like yours build stronger relationships and achieve meaningful results through the power of communication. Let's explore how we can work together to make a lasting impact.