Insights
Learn more about branding, integrated marketing, and sales funnel design from a strategist with 17 years of communications experience.
Don’t Start with Your Business’ “Unique Selling Proposition.” (Here’s What to Do Instead)
What truly makes an organization stand out in a crowded market? It's more than a catchy slogan. I share insights from my own experience on why the "Unique Selling Proposition" misses the mark and what works instead. #BusinessBranding #ServiceBusiness #MarketingTips